How the copy generator works
Three steps. Twenty seconds. Fifteen compliant variations.
Describe your product
Paste your product URL, describe your offer in your own words, and select your category. The more context you give, the better the copy.
AI writes compliant copy
Our AI generates 15 variations across 5 creative angles — Social Proof, Education, Aspiration, Problem-Solution, and Urgency — all within Meta's H&W policy guardrails.
Export & launch
Copy individual variations, export all 15 as CSV for bulk upload, or regenerate with fresh angles. Your copy is ready for Ads Manager.
Every variation uses a different angle
Five proven persuasion angles, each adapted for Meta H&W compliance. You get all five for every copy type.
Social Proof
Social ProofLeverage customer numbers, community, and real results to build trust. This angle works because health & wellness buyers are skeptical — showing others already trust you reduces friction.
Compliance tips for this angle
- Use specific numbers: "12,000+ customers" beats "thousands of customers"
- Reference community without diagnosing: "Join women who chose themselves" not "Are you struggling?"
- Star ratings, review counts, and sold-out mentions build immediate credibility
Example output
Headline
12,000+ Women Trust This Daily
Primary Text
Join the community that discovered their glow-up starts from within. Our plant-based collagen is trusted by thousands — and it shows.
Description
Trusted by 12K+ women.
The compliance rules our AI follows
so your ads don't get rejected.
Every variation is written to pass Meta's Health & Wellness ad review. Here's the line between rejected and approved.
"Are you struggling with your weight?"
"New weight management support, now available"
Rule: Never target the viewer's condition — make the product the subject
"Lose 30 lbs in 30 days guaranteed"
"Clinically backed weight management support"
Rule: No guaranteed outcomes or unrealistic timelines
"Hate the way you look?"
"Feel confident in everything you wear"
Rule: Frame positively — aspiration, not shame
"Cures anxiety and depression"
"Promotes calm and daily wellbeing"
Rule: Structure/function claims only — never disease treatment
"Enhance your sexual performance"
"Clinically studied men's health support"
Rule: Health framing only for reproductive health products
Got your copy. Now check the full ad creative.
Compliant copy is half the battle. Meta also reviews your image, video, text overlays, and the combination together. Run your full ad creative through our compliance checker before you submit.
Copy — Done
You just generated compliant copy with this tool.
Creative — Check It
Upload your image/video and pair it with your copy for a full compliance scan.
Domain — Audit It
Even compliant ads fail if your domain is flagged. Run a free domain audit.
More Meta compliance tools
Compliant copy is step one. These tools cover the rest.
Ad Compliance Checker
Upload your ad creative and paste your copy for a full compliance scan. Get specific violations, policy references, and compliant creative alternatives.
Check your ad →Meta H&W Pixel Restriction Audit
Simulate Meta's domain classification engine on your landing page. See if your domain would trigger a health & wellness restriction on your pixel.
Run free audit →Unrestrict by Zappush
Already restricted? Unrestrict routes your ads through a compliant domain, cleanses event payloads, and restores purchase optimization.
Learn more →Ready to run ads without restrictions?
Meta flagged your domain. Your pixel is restricted. Purchase events are blocked. Unrestrict fixes all of it — compliant domain routing, keyword cleansing, and server-side event delivery. Your ads work again.
FAQs
Everything you need to know about writing Meta-compliant ad copy for health & wellness products.
About the tool
Meta compliance rules
Writing compliant copy